3 Tips to Optimize Social Media for Affiliate Marketing

3 Tips to Optimize Social Media for Affiliate MarketingAffiliate marketing is perhaps one of the best ways to market a product or a service—anything, really—on the internet, and strike up a good profit. But with the recent obsession towards affiliate marketing, there is one other channel that might very well serve as the bread and butter of marketing on the internet, if and only if done right. What I’m referring to is social media.

Any marketer will tell you the future of marketing is on the internet, and in the same vein the future of the internet lies in social media.

Here are 3 ways you can optimize social media to work best for your affiliate marketing campaign.

1. Find the right social media channel and stick to it

Sure, signing up for an account on Facebook, Twitter or Google Plus is free and all, but one way or another you’re going to have to choose one that suits your business best and focus on it.

For instance, if you’re selling physical goods and merchandise, the right social media to invest on would be Tumblr or Pinterest, among others. These channels are “visual”, meaning they would complement your affiliate marketing campaign more than, say, Twitter.

 2. Clean up your brand pages

The first rule when it comes to setting up a brand page on social media for your affiliate marketing campaign is to make sure everything a potential client would want to know about your product, service or business is in there. With the recent trend towards minimalism on the internet, avoid clutter and unnecessary details. Stick to the facts about your product/service or basic information about your business.

3. Update your brand page as much as possible

One of the most common mistakes that amateur affiliate marketers make when setting up a social media channel is not updating their accounts enough to keep in touch with their fans and followers. Social media users love interacting with their favorite celebrities, brands or franchises. Unless you make it a point to keep your social media channels updated, your brand page will stale sooner than later and everything is going to be wasted effort.

Hire a social media specialist to tend to your brand pages, whether it’s one Facebook, Twitter, Google Plus, Pinterest, etc. Especially Twitter. If it’s your chosen social media channel, make sure to tweet updates at least once a day, even more if possible.

 

The thing to note about engaging in social media for your affiliate marketing campaign is that most if not everything posted on any of these channels is shareable, meaning it can be shared almost instantaneously. A single piece of marketing material could go viral at any moment, and going viral could either work for or against you. Make sure it’s the former using social media wisely and professionally.

Social media is a powerful double edged tool anybody can use to his or her advantage. It is most powerful when used in conjunction with affiliate marketing. Use it well.

2 Responses to 3 Tips to Optimize Social Media for Affiliate Marketing

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    • admin:

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