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Using Facebook Marketing to Increase Sales

 Facebook burst on the scene about 7 years ago and since then it has become the face of social media, taking the internet by  storm.  At the outset, it was thought that Facebook was primarily a social networking tool between friends, but little by  little the underlying benefit to business has become apparent.  Most persons have Facebook on their iPhone, iPad, and  android, which means that it is a constant in their lives.  The truth is that with over 700 million users, and counting,  Facebook is too important to ignore.  Besides, Facebook is all about creating and building relationships, which is what  marketing is all about. Continue reading

Shifting Your Marketing Strategy with the Recent Facebook Changes

recent facebook changes Most recently, Facebook made a few changes to their website and the ways in which users can interact with it. This caused a few disgruntled users especially from a marketing perspective. One main change is found in the News Feed which is viewed as a major marketing tool. Continue reading

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