Guide to QR Codes

 

                Have you ever seen a bar-code looking square on a t-shirt, on a print ad, or on a price tag and wondered what it is?  It is called a Quick Response code. More commonly known as a QR code, Quick response codes are popping up  everywhere! But what are they, how do they work, and how are people using them to expand their business? Let’s find out!

Let’s start with a basic question – what is a QR code?

To answer, it is exactly what it looks like – a barcode. However,  QR codes are slightly different than the regular bar codes that you find on grocery or department store items. The main  difference between the two is that product bar codes are one dimensional whereas QR codes are two dimensional and can  be scanned vertically or horizontally. Another difference between the two types of codes is that product codes can only  store up to 20 numbers. QR codes, on the other hand, can store over 4, 295 numbers! This means that QR codes can hold much more information than regular bar codes. They can, for example, hold phone numbers, calendar dates, email addresses, and messages all at the same time.
Because QR codes hold so much information, many business owners are now using them to attract potential customers. By using these codes, business owners can provide consumers with vital information such as contact numbers or links to webpages, profiles, videos, or other internet applications.
How exactly does a QR code work?

Simple! All consumers need to use this code is a QR scanner or a smartphone. Simply scan the code, and voila – all of the information included within the code will be converted into text that is easy for the user to read and understand. Where can you put a QR code? Practically anywhere. Businesses are posting QR codes anywhere that they feel customers may be attracted to. They can, for example, be used on business cards, on in-store price tags, on websites, in print ads, on for-sale signs, or on social media pages. QR codes can also be used on postcards, on t-shirts, on posters, or on flyers. Put simply, you can put a QR code anywhere that people will see it.
The best thing about QR codes is that they are extremely versatile and can promote your business in a variety of different ways. Putting your code on a business card can provide people with your contact information but the usage of QR codes extends far beyond that. If, for example, you put a QR code on your website, the customer can scan it having all of your contact information automatically stored in their contact list. Many business owners are also using QR codes as a direct dial option. By scanning the code, the phone number is automatically dialed for the customer. QR codes can also be used to put dates into calendars, buy tickets online, and find out more information about products.
Creating your own QR code is very simple. All you need is a smartphone and an internet connection. There are many websites online that will allow you to generate free QR codes and these QR codes will greatly expand your business reach. So what are you waiting for? I said free! Get started now!

 

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