Marketing Strategies Using SEO Articles

SEO Marketing Strategy Marketing Strategies Using SEO Articles

There are a variety of strategies that business owners use to successfully market their websites.  Admittedly there are some strategies which are more effective than others, but one strategy that provides fairly consistent results without the burden of huge marketing expenses article marketing.  Marketing strategies using SEO articles can be especially effective, but only when done correctly.  Here are some pointers to help online business owners make the most of their SEO article marketing campaigns.


Understanding the Power (and Purpose) of Keywords

 It’s a term that’s thrown around the internet marketing ring all day long.  We’ve all heard it, but few understand just how important these two little words can be: Keyword Authority.  Basically, it’s keyword authority that determines whether or not your website will be seen by consumers and, therefore, whether or not your business will be successful.  Marketing strategies using SEO articles are designed to achieve keyword authority, which in turn garners page rank with the search engines, which results in additional website traffic.  So, how do you achieve this?


Keyword Selection

 All successful marketing strategies using SEO articles begin with keyword research.  Knowing the exact terms that people are searching for within your particular market niche, as well as the amount of competition related to these keywords and phrases, will give you a solid foundation with which to form an effective article marketing strategy.


Keyword Placement & Saturation

 Once you’ve determined the keyword you will be working with, it’s time to sit down and write your SEO article.  Now, it’s not enough to just know the keyword you’re going to be working with.  You also need to know how to place it strategically throughout your text.  Saturation goals (the number of times your keyword appears as a percentage of the overall word count of your article) vary depending upon where you plan to submit the article, but, in general, a goal of 2-5% is desirable.  There are certain places where your keyword must appear.  These places are the title, the first paragraph, and the last paragraph.  Your keyword should be sprinkled (but never forced) throughout the remainder of the text as many times as is necessary to meet your saturation requirements.



 Marketing strategies using SEO articles are not complete until those articles are submitted to directories to establish backlinks.  Backlinks, in their simple definition, are links embedded into other websites that lead users back to your own, and article marketing is one inexpensive and effective way to establish multiple backlinks.  Links to your website can be embedded into your SEO articles, or into the byline at the end.


In the “bigger picture,” marketing strategies using SEO articles combine all of these elements to give your website keyword authority.  Basically, that’s the magic factor you need in order to get your website recognized in the eyes of the search engines which boosts your page rank.  Page rank, in turn, drives more traffic to your site and that, after all, is the name of the game.



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