Practical On and Off-Page SEO Techniques

On and Off-Page SEO TechniquesPracticality and Importance of SEO

For those businesses wondering why their websites are not getting enough traffic or positive raves from viewers, it almost always boils down to one reason – the website is not properly optimized for search engines.

Google is probably the most popular search engine used by people today.  Google produces search results by combining all listings of all types of content from the World Wide Web.  It not only indexes websites but also images, videos, blog posts, news, and local listings.  To be successful in SEO, one should optimize his entire online presence while making sure the website is informative and appealing.

Basically, there are two categories of SEO – On-Page SEO and Off-Page SEO.

Effective On-Page SEO Techniques

On-Page SEO refers to the things that you can do on your website to make your ranking higher in search engines.  Here are some of the most important on-page SEO techniques you should keep in mind:

  1. Page Titles

This is the most important on-page SEO factor.  The title should summarize what your site is about and should be interesting enough to get the attention of the reader.   Titles should also contain the main keywords you want.

  1. Meta Descriptions and Tags

These are actually the description for of your page that contains the keywords as well.  The keywords should be highly relevant and can be in the form of tags.

  1. URL Structure

URLs should generally be simple and search friendly.  An important tip here is that the shorter ones perform better in search engine results but URLs that contain target keywords works great as well.  Keyword location also plays a factor.

  1. Body Tags

Search engines usually make use of headings and subheadings in determining which content is important and relevant.  This makes keyword-rich headings work well than generic ones.

  1. Keyword Density

Relevant keywords throughout the content helps search engines work out the content.  However, one should also be careful not to put too much of the keywords for that sole purpose as there can be punishments for that.


Keyword density should generally only be 2-5% to avoid getting banned from search engines.

  1. Image SEO

Images make every site more visually appealing and are used to break long paragraphs.  A tip would be to always put a title that includes relevant keywords to your images.

  1. Internal Linking

Internal links help build page relevance along with the keywords that increases its chance for higher ranking.  These links may be content links or permanent navigation links.

Reasons Why SEO Should Start with On-Page Techniques First

With the two categories in SEO, one should always start with on-page SEO before going on to proceed with off-page SEO.  You do not want to spread links directed to your website that is not yet fully optimized.  The result will not be optimal given that you just might disappoint website viewers leading to them not coming back at all.

In order to prevent such mishaps, always work out everything with on-page SEO first.  Once everything is set up and you have made all the suggested techniques for on-page SEO, you sure are ready to conquer off-page SEO and prepare yourself with wondrous results.

Joining the Right Network

Given that you have learned the basics of search engine optimization, things don’t stop there. The web is a dynamic environment which makes continuous learning a necessity. You have to be open to new ideas and willing to learn to stay on top of the competition.

One thing that can help you leverage your business is Empower Network. Get in touch with the experts, learn with like-minded counterparts, explore new SEO strategies, and push your business to new heights!

Check Out my Empower Network Blog Here 

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