Using Facebook Marketing to Increase Sales

 Facebook burst on the scene about 7 years ago and since then it has become the face of social media, taking the internet by  storm.  At the outset, it was thought that Facebook was primarily a social networking tool between friends, but little by  little the underlying benefit to business has become apparent.  Most persons have Facebook on their iPhone, iPad, and  android, which means that it is a constant in their lives.  The truth is that with over 700 million users, and counting,  Facebook is too important to ignore.  Besides, Facebook is all about creating and building relationships, which is what  marketing is all about.

Well-known brands like Intel and Disney have come to appreciate the immense marketing opportunity that Facebook  offers.  As a result, they have established a presence on Facebook, and integrated it into their websites.

There are several reasons why Facebook can be very important to your marketing thrust.  First off, search engines recognize the importance of Facebook, and include it in their search.  Therefore it is important to ensure that Facebook pages have the relevant information that will help to give it a high ranking on Google, and other search engines.  In this regard, content is very important.  It must be fresh and relevant in order to attract users, and keep them coming back.

In order to maximize the benefits of Facebook and increase sales, you must first of all get people to notice you.  You need fans, and this is pretty easy with Facebook’s fan page.  Offer them something appealing, it may be a free product offer, or a coupon.  Ensure that it is something the user will consider valuable enough to make them return to your Facebook page.  This will encourage them to click the ‘Like’ button, and also share information about your business with others.  This is an immensely effective marketing tool, which can lead to a significant increase in traffic to your website.

An increase in website traffic is an indication of the confidence that users have in your brand, whether that is a service or product.  Be sure to make the most of that confidence by being creative in your Facebook offers and advertising, because you don’t want to lose all that goodwill, instead you want to endeavor to engage new users.

Facebook is also a great way to get feedback and conduct marketing surveys.  This is all done in real time, and you can use it to drive product innovation.  Pay attention to what users say about your product, and the type of improvements they would like to see.  This information is vastly important if you want to keep abreast of new trends in the market.  The data you get from users can also influence product design.

Remember at the outset we noted the importance of Facebook relationships.  You can use Facebook to build a business community around your product or service.  Engage users by responding to their posts, and announcing new promotions and incentives on your wall.   Facebook literally brings users to you, and when you are able to communicate with them and build relationships, you also gain their trust.  This increase in interest will lead to an increase in sales for your business.

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